My Career Journey
My Career Journey
I’ve been working in the digital and marketing industry since 2012, across a range of brands and award-winning agencies. I’ve worked with some of the world’s biggest entertainment and consumer brands, as well as upcoming brands looking to grow.
My skillset covers social media and content strategy, influencer marketing, paid media and content creation.
Key
Skills
Creative Strategy
Social Media Strategy
Content Production
Tone of Voice Development
Copywriting
Influencer & Creative Campaign Management
Work
Experience
Freelance Marketing and Content Strategist
Apr 2020 - Present
Creative strategist providing content consultancy and and copywriting services for consumer brands and agencies. Ensuring founders, start-ups and scale-ups communicate with clarity and character through creative strategy and ideation across paid, earned and owned media.
White-label agency support for new business pitches and social strategy development across entertainment and consumer lifestyle clients.
Clients include:
Senior Account Director, Social
Way To Blue (now Multiple)
Jan 2019 - Feb 2020
Oversaw the social media offering and team at Way To Blue, spanning social & content strategy, paid media, influencers, social creative and more for clients in the UK, FRITES and EMEA. Leading on social new business pitches across UK and European markets, and working on creative strategy and campaign management for campaigns and releases.
Social Account Executive > Social AD
Way To Blue (now Multiple)
Nov 2014 - Jan 2019
Starting as an Account Executive and progressing to Account Director on the Social team over this period. Social/digital content strategy and execution for consumer brand and entertainment clients, including social media management, influencers, digital project management, paid media.
Clients included:
Outreach Executive,
Blonde Digital
Jan - Nov 2014
A role within the Planning team at Blonde, supporting on audience and platform strategy, outreach and campaign management for clients including VELUX, BASF, and Strathmore Water.
Social & Digital Content Assistant,
Great British Chefs
Jun - Dec 2013
Social media and content internship followed by freelance contract working on high profile project for Great British Chefs and Tesco (Cooking with Kids Christmas).